Brooklyn Nets unveil new logo, jersey colours

Brooklyn Networks are open for business. Formal attire team will be in black and white.

Networks began to settle in their new neighborhood on Monday, the opening of new colors and logos in the sporting goods store on Flatbush Avenue, across the street from her soon to be completed home arena, the $ 1 billion Barclays Center.

"Hello Brooklyn," center Brook Lopez said. "I've been waiting a long time to say that. It is very interesting."

Lopez joined the coach Avery Johnson, general manager Billy King, Bruce Ratner, the developer and minority owner, who was the catalyst for moving the team, and Brooklyn Borough President Marty Markowitz.

"Today is great day for Brooklyn This was a dozen years, 10 years since I started to discuss it with Marty. It took 10 years, but they are officially in Brooklyn networks," said Ratner, who faced both legal and political opposition to the construction of relocation of the arena and the team he bought in 2004. "Ladies and gentlemen, the curse O'Malley officially today."

O'Malley family controlled the Dodgers from 1950-98 and the team moved from Brooklyn to Los Angeles after 1957.

Network, which played in New Jersey since 1977, leaving her red, white and blue look for, how they move across the Hudson River. Networks will be the only team in the NBA with a black and white, as it is only the basic colors.

Adam Silver, NBA deputy commissioner, said that the league is trying to lead teams to emphasizing its traditional primary colors instead of black, which many teams use an alternate sweater to make them more easily identifiable on television. But this is no problem with the choice of black and white on the web.

"We agreed with the networks that the color scheme makes sense in this market," said Silver.

The shield logo, the team has networks set out above in basketball with the block B on it. Under the shield, Brooklyn printing. Networks say the logo and color scheme have been developed minority shareholder Jay-Z and inspired by the New York City Transit Authority subway signs since 1957.

Networks are hoping that the move to Brooklyn will also change the state of the franchise, which is mainly worked in the shadow of the New York Knicks. The network has never won the NBA title, but reached the final twice, Jason Kidd in 2002 and `03, and have not made the playoffs since 2007.

Russian billionaire Mikhail Prokhorov bought the network in 2009, knowing that the movement is in Brooklyn.

The team moved from its longtime home arena in the Meadowlands East Rutherford, New Jersey, losing 70 games in 2009-10 season. The team has spent the last two years playing in the Prudential Center in Newark, New Jersey

"We hope that this time next year you guys will be at our press conference in the playoffs in 2013," Johnson said. Network finished 22-44 this season.

Networks have been touting the move to Brooklyn, as a way to lure big time free agents the team. It did not work, as LeBron James, Carmelo Anthony and other proposals passed the team.

"We talked about it, but now we are actually networks of Brooklyn," King said. "Arena is on schedule. It will be one of the best arenas in the league."

King traded on the All-Star point guard Deron Williams last season, hoping that he will sign an extension. Instead, Williams will become a free agent July 1.

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