As we see the first early signs of the economic recovery Chase is luring the affluent shoppers with chase sapphire credit card promising 10,000 points after your first purchase. It has no annual fee, look for a yearly charge if you sign up for the Preferred card program. According to MSN's Money Central the new credit card targets the top-earning 15% of Americans. "We designed Chase Sapphire to meet the needs of affluent consumers who seek rewards programs offering value, flexibility and meaning," says Eileen Serra, the president of Chase's Affluent/High Net Worth business in a statement. Chase Sapphire says that its credit card holders earn a point with every dollar they spend. It's 1:1 point transfer to leading airlines and hotel programs without any blackout dates. Chase Sapphire Preferred works with all leading frequently flyer programs making it easier for booking a travel when redeeming points. Speaking of points. Sapphire card promises first year 15,000 points after you spend $1,000 dollars. However, you will automatically receive 10,000 bonus points when you make purchases of $50,000 or more per year on your Chase Sapphire Preferred card. Chase has introduced two programs: Chase Sapphire and Chase Sapphire Preferred. Interestingly, the Preferred is free only the first year. After the first year, Chase Sapphire Preferred comes with $95 dollar annual fee. Customers are advised to carefully consider both options and choose an option that best suits their needs. Sapphire cards have been around already a month ago, but Bloomberg started to discuss it as if it was news today. It writes today that "JPMorgan Chase & Co., the biggest U.S. credit card lender, is taking aim at the market for affluent card holders dominated by American Express Co." Some say Chase is totally going the Pokemon route. "My card suddenly turned into Ultimate Rewards. There's also "Sapphire Rewards". Emerald next?" tweeted Bugabuga six days ago. MikeRooney wrote that the phone # on my Chase Sapphire card goes directly to a person! "Quite good for a card which paid me $250 to open it." The question that needs to be addressed is this. Chase Sapphire has been launched targeting the affluent top 15 percent. But do the top 15 percent of the affluent really go to the store and use the credit card? Who does the shopping for them? To learn more about Chase Sapphire go to www.chasesapphire.com. source : http://www.huliq.com